Amaro Obsession



Misterbianco, CA

Citrus fruits are, we know well, the symbolic product of Sicily, here, between the slopes of Etna and Catania, we find one of the most typical territories characterized by its volcanic origin but also for the growth of spontaneous aromatic herbs. Inside we find the district of San Martino, where the land of 100 hectares in which Amaratakes life. We are talking about the Sicilian Amaro produced by the meeting of Arancia Rossa di Sicilia IGP peels and an infusion of aromatic herbs, from the secret recipe that the company founders (Edoardo Strano and Giuseppe Librizzi) have carefully elaborated, looking at a precise objective: the enhancement of the territory and its typicality. Amara Rossa, marketed in two formats of 50 or 150 cl, with an alcohol content of 30%, is the product symbol of a young and farsighted company, which has its roots in the agricultural family tradition, of which evolves the recipe adapting it to the market. The agricultural land, in fact, is the legacy of the grandmother and starting from their orange groves, the entire production chain is traced and certified: rom the birth of the plant, up to the collection and transformation, to conclude with bottling. Inside the orange groves, these are divided and marked following their final destination: the direct fruit sale or the approximately 70 thousand bottles of Amara. Strictly without adding chemicals, but rather following the traditional production methods, included hand-picked. The selected orange peels are left to macerate inside the dedicated silos, separated by a second in which the infusion of aromatic herbs is prepared, left to macerate for 40 days. Later united and sweetened in a third silos, they will give life to Amara: an artisanal digestive, characterized by an immediate sweetness on the palate and a touch of flavour on the finish. It brings with it an excellent drinkability, alone or as a main ingredient for cocktails. The philosophy of the company is also respected in the last, production phase: bottling. The red color of the label is intended to resume the characteristic of the processed product but also to remember, with its bright tone, the lava of the Etna volcano. Finally, the choice to close the bottling with the sealing wax recalls the ancient seals used in the letters that brought with them promises of love. Amara in fact, reminds us the promise underlying all this: to enhance the natural heritage of Sicily, rich in genuine products, and to contribute with passion to the economic and cultural development of the island.

Alessia Sabattini

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